Ask users before you build anything
3 research-grade ICPs, 15 dimensions each.
Match them to real customers and turn insight into outreach.
No credit card · Invite-only beta
Not just personas. A complete GTM research kit.
Each ICP report includes everything from competitive positioning to content strategy — ready to share with your team and investors.
15-Dimension Personas
Demographics, Day in the Life, Willingness to Pay, Tech Savviness, Decision Triggers, Definition of Win — and 9 more.
$29–$59/mo — above $99/mo needs a revenue story
Competitive Matrix
Side-by-side comparison with real competitors plus one-line summaries of why each alternative falls short for your ICP.
Landing Page Copy
Hero, Before/After, How It Works, testimonial templates, pricing anchor — all written for your specific ICP.
SEO Keyword Clusters
4 clusters: Tool/Commercial, Problem/Informational, Competitor Alternatives, and Blue-ocean Long-tail — with intent ratings.
Content Strategy
3-pillar content framework with 15+ article titles, target keywords, and a phased publishing calendar.
Channel Map
Exactly where your ICP spends time online — specific subreddits, newsletters, communities — with priority tiers.
Your ICP shouldn't end as a PDF
Import your customer list, let semantic search find who actually fits each persona, and send personalized outreach from your own inbox — replies flow back to score your ICP against reality.
Generate your ICP
Describe your product once. Get 3 research-grade personas with a full GTM toolkit.
Match real customers
Semantic search runs your personas against your imported customer base — ranked matches, with reasons.
Send & learn
Draft personalized outreach from each match, send from your own inbox, and track replies back into your ICP.
Built for teams moving fast
"I used to spend 2 weeks on customer research before a launch. This gave me 3 detailed personas, a competitor matrix, and landing page copy in 90 seconds. The Day in the Life section alone changed how I wrote our onboarding emails."
Jason K.
Founder, B2B SaaS · YC W24
"The Willingness to Pay dimension was something I'd never thought to include. Now it's the first thing I show investors. The 'Definition of Win' section is worth the price alone."
Sarah L.
CPO, Seed-stage startup
"We're a China-based team building for the US market. The Channel Map told us exactly where our ICP hangs out. We ran our first Reddit ad that week and got 40 signups in 3 days."
Michael Z.
Growth, Global SaaS · Series A
Next product decision, backed by data
Stop guessing who your customer is. Generate 3 research-grade ICPs in under 2 minutes — free to start.
No credit card · First persona free in full, all 3 on Pro